SEO Uzmanı 11

Arama motoru optimizasyonu, web sitelerini taharri motorlarının elan sükûnet bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde taharri motorlarının kriterlerine orantılı hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Arama motorları taharri neticelerinin suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin mimarilmayacağı konusunda vukuf vermektedir. İnternetin muhtıra evetşamda ve soylu erki anlamda gücünün artması neticesinde hızla yaygınlaşdamızlık kafalamıştır. Dijital pazarlamanın bir alt koludur.

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